Weposhi Baby / Website design & development
A new standard of care, from the first day.
Website design and development for Weposhi Baby, a baby-care brand made for African families and operated from Zimbabwe. The site introduces Weposhi Baby Wipes, explains the formula and use, and makes WhatsApp the direct route for family and wholesale orders.
The brief
Who it serves
Parents and caregivers, plus shops, pharmacies, clinics, daycares and maternity services exploring wholesale supply.
The problem to solve
A new brand has to earn trust before retail distribution exists. Visitors need to understand what is in the wipe, read the full formula, find practical use guidance, and know how to ask about availability, pricing and delivery without being sent through an ecommerce checkout the brand is not yet operating.
Design decisions
What shaped the experience.
Lead with the child, not the category.
The hero pairs a family photograph with “They’re going places. Protect them from the start.” The product promise arrives before the product specification, while the WhatsApp action stays visible.
Make the formula readable.
The product page explains 99% purified water, the no-alcohol and no-paraben position, the full ingredient list and the use ritual in plain language. The FAQs answer availability, disposal, cloth nappies and the moisture-lock lid without turning the page into a label.
Design for how the brand actually sells.
Family orders and wholesale enquiries have separate WhatsApp routes instead of a premature checkout. The founder story, values and editorial hub give the brand a reason to exist beyond one pack and a route to keep the relationship after launch.
The delivery
Design meets development
The site is a responsive multi-page front end built with React and Vite, with Framer Motion interaction and a cookieless PostHog analytics setup. Product and editorial information remain in crawlable page content, while direct WhatsApp deep links handle ordering and availability enquiries without adding an unready commerce backend.
What the project delivered
- A brand website covering product, story, editorial, contact and legal pages.
- Full formula, ingredient, usage and FAQ content presented in plain language.
- Separate WhatsApp routes for family orders and wholesale enquiries.
- Organization structured data and canonical production metadata.