The challenge
Ustawi needed to scale beyond local markets — telling the story of 500+ supported farmers and 40% waste reduction while making healthy, affordable products easy to discover and order online.
Ustawi Foods
An e-commerce and brand platform for Ustawi Foods, a Makueni-based social enterprise turning surplus produce into precooked, nutrient-rich Kenyan food products.
The thinking behind the experience.
The approach
Designed a warm, natural brand system with a product catalog, online shop, recipes hub, and impact storytelling — backed by ImageKit-optimized imagery for fast, mobile-first performance.
Project features
- Online shop & product catalog
- Recipes & brand storytelling hub
- Impact storytelling (500+ farmers, 40% waste reduced)
- Mobile-first, image-optimized performance
Project technology
React / ImageKit / Tailwind CSS / E-Commerce